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A few years ago, if you had brought up crowdsourcing to someone, they might have responded in one of two ways, either staring blankly in confusion or telling you not to get caught up in fads. The world has changed, though. Today, some of the largest companies used crowdsourcing for some of their most important tasks. For example, almost every social media platform uses some form of crowdsourcing to moderate and quality-check the content that their users submit. Github has, meanwhile, turned crowdsourcing into a movement.

There is a reason that crowdsourcing works so well. Instead of putting all of the work, and all of the responsibility, onto a single person or team, crowdsourcing relies on a larger number of people, increasing the probability that someone is going to know how to solve the problem in the best way possible. In consideration of the fast pace at which businesses need to move in the modern world, this approach simply makes sense.

Compare crowdsourcing to something in-house development, for example. While it may seem reassuring to keep a developer in-house, the expenditures that requires are tremendous. You need to budget for your in-house team every single quarter, no matter how much they are working, even if they are not working on anything at all.

If you opt for contractors, and hire out on a project-by-project basis, you may end up spending even more, as you stumble from one contractor to the next, failing to find the person or team who can actually solve your problems and build the tools that you need.

The crowdsourcing paradigm is superior to those because it removes the upfront costs and accesses the greatest talent, skill, and knowledge possible. Flexibly but dependably, it empowers business owners to present obstacles as they come up – and get the solutions they need in a timely, cost-efficient manner. Because the developers are not spending their time on projects that they cannot handle, and because they are using all of their time rather than waiting around for a manager to call upon them, they tend to generate more revenue for themselves as well.

You heard that right: through crowdsourcing, everyone is better off. Both the talent and those who are sourcing the talent get more of what they need. That is why crowdsourcing is such an integral aspect of Bindr. We put developers within reach for business owners and make it easy for them to collaborate on the tools that matter.

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